Use Email Marketing to Follow-Up on Real Estate Prospects Based on Interest

Robert Dodd | 10/1/2013 11:49:00 AM

The purpose of this blog is to help you understand the value of using our advanced features to follow-up with targeted email marketing, aimed specifically at contacts that showed interest in a property.

Staying connected with customers and prospective clients is simple with eCampaignPro email marketing flyers. Use our customizable email communications to connect with new contacts, send important updates to existing contacts and remain top of mind in a sea of real estate professionals. Relevant communication is the key to establishing and maintaining a viable professional network. But, the second most valuable component to consistent email communication is the follow-up.

For example, if a specific listing is embedded within an email campaign as a link, eCampaignPro can track the contacts that clicked on that particular link and offers ways to capture those individuals for targeted follow up with the advanced campaign feature.

The advanced campaign feature lets the user create categories of individuals that match specific criteria for the all-important follow up. Learn how to incorporate targeted tracking in this tutorial which explains how to use this feature and add another layer of depth your professional communications. Phone calls are still an important way to connect, but for many busy professionals it’s become more about email communications. Email marketing campaigns offer a way to track and target interest within campaigns.

Click on this link to view the full tutorial:

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