The eCampaignPro Blog

The latest news from the eCampaignPro Headquarters

19 Aug

How to Upload Custom Flyers into eCampaignPro

by Ryan Mayhew in Email Marketing

 

Besides the many handy templates already provided within eCampaignPro, you can also upload your own personally designed flyers to be used in your campaigns.

 

First, from the Dashboard of your eCampaignPro account, click on the blue “Upload Flyers” button in the “Quick Shortcuts” section, just below the “Campaigns Ready for Follow-Up" section.  

Before uploading, make sure your flyer is saved in one of the supported formats:  

  • Publisher (.pub) 
  • Portable Document Format (.pdf) 
  • Word (.doc & .docx), Illustrator (.ai) 
  • Photoshop (.psd), Bitmap (.bmp) 
  • Encapsulated Post Script (.eps) 
  • PowerPoint (.ppt) 
  • Tagged Image Format (.tif) 
  • JPEG (.jpg)  
  • Graphic Interchange Format (.gif)  
  • Portable Graphic Format (.png) 
  • Word Perfect (.wps) 
  • Rich Text Format (.rtf) 
  • Hypertext Markup (.html) 

Once you have your flyer ready to be uploaded, click on the “Choose File” button in the section labeled “Step 1: Select your file you wish to have processed”, and select your flyer from your computer. 

After selecting your flyer, you can use the text box in the “Step 2: Enter a note for customer service” section to leave any specific instructions regarding the flyer. For example, you can let us know that you would like clicking on the flyer to take someone to a specific website, and provide the address of the website.  

Afterwards, click the “Send File” button just below “Step 2”. 

Once the flyer has been processed to be used in your campaigns, including any requests you put into the notes section, you will receive a test e-mail containing the new flyer. You will then receive a second e-mail confirming that your flyer is ready to be used in your eCampaignPro account, as well as instructions on how to convert it into a full campaign, so you can jump right into reaching out to your target audience! 

For a complete step-by-step overview, you can view our informative video outlining the steps to upload your existing flyer into eCampaginPro: 

If you want additional help or have more questions, contact the email marketing experts from eCampaignPro at (888) 362-4547 or email us at customerservice@xltech.net 

09 Aug

Creating Follow Up Campaigns with eCampaignPro

by Robert Dodd in Email Marketing

Most people don’t take an offer the first time you make one. Being persistent is one of the most key factors of email marketing. In fact, 70% of responses actually come from the second to the 4th email you send, not the very first. Creating follow up campaigns are crucial to gaining insight about what your customers want to set you up for success.

 

We have helped hundreds of customers create and execute their follow up campaigns, so today we will take a look at how you can do that in eCampaignPro.

Looking at your dashboard, you will find a screen that says “Campaigns Ready for Follow-Up”. The campaigns in this list show up 4 days after you send the initial campaign.  This gives our system a chance to collect all the opens and clicks for this campaign.

By glancing at the initial results, we can easily see the title of the campaign, the date it was sent, and the total number of opens. By clicking more details, the card will flip allowing you to preview the campaign, view the email subject line, see the total delivered emails, and the total links clicked.

To send a follow-up campaign, click “Send Follow Up”.


Once the dialog opens you have to choose what kind of follow up campaign you would like to send. 

From the drop-down:

  • Send this campaign again

Sending this campaign again will allow you to send the same campaign to just the recipients who have either opened and read your campaign, or to those who have clicked a link in the campaign that they have received.

  • Start a new campaign

Starting a new campaign allows you to send a completely new campaign to just those recipients that have opened or clicked on a link when they received your initial campaign. 

  • Send an existing campaign

Sending an existing campaign will allow you to select one of your previously sent campaigns to use for this follow-up. The previously sent campaign that you select will be used as your follow up campaign to only those recipients that opened or clicked. 

For this tutorial, we will choose to use a new campaign.

This will immediately take you to step 3 the campaign wizard, where you can pick a template to use for your new follow up campaign.

Find the template you would like to use and click ‘use this template’.

At this point, you are simply going through the campaign wizard following the steps until you get to the end. 



As you can see, our new campaign is ready to go and you will also notice there is a category assigned to this campaign titled “Follow Up Opens.” When you click on this category you can see how many recipients were added to that category and who they are.

If you are satisfied with how this looks, scroll to the bottom and click finish and send to recipients to complete the process.

As you can see, our new campaign is ready to go and you will also notice there is a category assigned to this campaign titled “Follow Up Opens.” When you click on this category you can see how many recipients were added to that category and who they are.

If you are satisfied with how this looks, scroll to the bottom and click finish and send to recipients to complete the process.

For extra assistance, you can view our informative step-by-step video outlining the steps to create a follow-up campaign here:

If you want additional help or have more questions, contact the email marketing experts from eCampaignPro at (888) 362-4547  or email us at customerservice@xltech.net