Mobile Device Usage on the Rise - Is Your Email Marketing Compatible?

Robert Dodd | 2/18/2015 2:50:00 PM

As the 2016 holiday season fades into the distance and the statistics settle into place, we learn that mobile devices are becoming increasingly more important in our lives than our desktops and laptops. A recent article in MediaPost.com (http://www.mediapost.com/publications/article/239675/63-of-online-sales-come-via-pcs-36-by-smartphon.htm) reported that “mobile traffic is approaching the halfway point with desktop visits dropping below half for the final days of November...”

Holiday sales trends confirmed just how connected we are to our mobile devices. IBM reported that online and mobile shopping hit record levels on Thanksgiving and Black Friday, and that for the first time, online traffic from mobile devices was stronger than traditional PCs on Thanksgiving Day, making up 52.1% of all online traffic. It seems obvious that in today’s on-the-go world full of smartphones and tablets, that we should pay attention to how information is transmitted. It is essential that information renders well on mobile devices.

At eCampaignPro, we make it easy to get your real estate email marketing message across all platforms. Our arsenal of templates is compatible with all mobile devices so that the message you create is the message that your target sees. Our social syndication feature makes this information shareable at the click of a button and also makes it easy for your audience to share. eCampaignPro tracks these features for accurate reporting that tracks the success of each marketing campaign. As we approach the tipping point with mobile devices, finding out whether your information is compatible with the rise in mobile device use should be at the top of your digital marketing list.

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