Most people don’t take an offer the first time you make one. Being persistent is one of the most key factors of email marketing. In fact, 70% of responses actually come from the second to the 4th email you send, not the very first. Creating follow up campaigns are crucial to gaining insight about what your customers want to set you up for success.
We have helped hundreds of customers create and execute their follow up campaigns, so today we will take a look at how you can do that in eCampaignPro.
Looking at your dashboard, you will find a screen that says “Campaigns Ready for Follow-Up”. The campaigns in this list show up 4 days after you send the initial campaign. This gives our system a chance to collect all the opens and clicks for this campaign.
By glancing at the initial results, we can easily see the title of the campaign, the date it was sent, and the total number of opens. By clicking more details, the card will flip allowing you to preview the campaign, view the email subject line, see the total delivered emails, and the total links clicked.
To send a follow-up campaign, click “Send Follow Up”.
Once the dialog opens you have to choose what kind of follow up campaign you would like to send.
From the drop-down:
Sending this campaign again will allow you to send the same campaign to just the recipients who have either opened and read your campaign, or to those who have clicked a link in the campaign that they have received.
Starting a new campaign allows you to send a completely new campaign to just those recipients that have opened or clicked on a link when they received your initial campaign.
- Send an existing campaign
Sending an existing campaign will allow you to select one of your previously sent campaigns to use for this follow-up. The previously sent campaign that you select will be used as your follow up campaign to only those recipients that opened or clicked.
For this tutorial, we will choose to use a new campaign.
This will immediately take you to step 3 the campaign wizard, where you can pick a template to use for your new follow up campaign.
Find the template you would like to use and click ‘use this template’.
At this point, you are simply going through the campaign wizard following the steps until you get to the end.
As you can see, our new campaign is ready to go and you will also notice there is a category assigned to this campaign titled “Follow Up Opens.” When you click on this category you can see how many recipients were added to that category and who they are.
If you are satisfied with how this looks, scroll to the bottom and click finish and send to recipients to complete the process.
As you can see, our new campaign is ready to go and you will also notice there is a category assigned to this campaign titled “Follow Up Opens.” When you click on this category you can see how many recipients were added to that category and who they are.
If you are satisfied with how this looks, scroll to the bottom and click finish and send to recipients to complete the process.
For extra assistance, you can view our informative step-by-step video outlining the steps to create a follow-up campaign here:
If you want additional help or have more questions, contact the email marketing experts from eCampaignPro at (888) 362-4547 or email us at customerservice@xltech.net