Email Marketing Is Still A Critical Communication Tool for Real Estate Agents

Robert Dodd | 7/23/2013 12:18:00 PM

In today’s world, it is easy to get caught up in the fast-paced world of social media communications. We recently wrote a blog post about just how important social media is to a well-rounded online presence. But it’s become so easy to forget about the more personal and direct ways to communicate with your customers. Though social media deserves a place at the top of the communications toolbox, the most effective social marketing platform should not be cast aside.

Email marketing was the original digital platform for engaging customers. In an email communication, you can talk to customers about your business, maintain a consistent brand message and remain top of mind in a less constrained environment. Think about it, there is no 140-character cut off point with email marketing. Emails can say exactly what you want. So, there is no loss of meaning and brand messages have less chance of being diluted.

For real estate agents and brokers, email marketing allows for a more personal way to reach customers. Segmenting emails allows you to send a different message to different segments, something that’s not possible with social media. You can send recruiting emails to the areas where you need more agents; or listing emails to realtors in different markets that tend to have buyers in your area. And of course, an email gives you more room to provide details and photos.

Create a larger presence by integrating the wide reach of social media with email marketing. eCampaignPro allows email marketing flyers to be turned into tweets or directly shared on Facebook, utilizing the best of both worlds.

Yes, it is crucial to keep abreast of the latest trends in social communications, but remember that tried and true means of connecting with customers is the key to success. If you are real estate professional, you understand the value of those relationships and we, here at eCampaignPro, do too.

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