Having a call to action is an essential part of effective marketing within any communications medium. A call to action warrants a specific action or response from the user and perpetuates engagement with your intended audience. Think of email campaigns and communications as an open-ended conversation with a friend or colleague. It is important to keep the lines of communications open as it makes way for a longer “conversation” and, potentially, a more meaningful relationship.
A call to action answers the following questions:
- What should I do next?
- How do I find more information?
In the real estate industry, a call to action can lead a user to more information about a particular property and offer an opportunity to get more information. Remember, every piece of communication outlining a property should always have the address, MLS number, price and contact information. However, specific calls to action can elaborate on those fundamental basics and ask interested users to do something to learn more.
Do you want the user to call for more information? Email you? Maybe set up a time to see the property or RSVP to an exclusive showing? Would you like them to subscribe to your monthly newsletter? Or view a video? Whatever the action, be sure to state it clearly. Don’t assume people will know what you want them to do. There’s no harm in being specific.
For more tips on creating effective calls to action, read this helpful blog post
In our next blog, we’ll discuss the importance of properly designed landing pages as it relates to your call to action. Each component in email marketing has a purposeful intention. We show you how to put these two components, a call to action and proper landing page, together for more effective communication.