People are always ready to declare real estate email marketing dead or outdated. However, the statistics do not lie. Over and over again real estate email marketing has been proven to be some of the most effective ways to advertise your properties and listings for real estate agents and firms alike.
So, how has real estate email marketing remained so influential all these years? First there have been major advancements in marketing technology which have played a significant role in the staying power of email, however, this is not the only reason email continues to be so good for your marketing efforts. Below I outline eight reasons why email is still king when it comes to real estate marketing:
1. Higher Return on Investment.
Many real estate agents are on limited marketing budgets and as a result turn to email marketing. Why, because according to a study from the Direct Marketing Association (DMA) email marketing has an average ROI of 122%,
Of course, how big your return will be depends on several factors, like how sophisticated your email marketing software is and the quality of your email list. It does not matter if you are promoting an open house or a 10 million dollar listing, real estate email marketing can be one of the most effective techniques to drive traffic to your listings.
2. It is Easy to Track and Measure Success.
To get the best bang for your buck tracking your email campaigns performance is essential. This is where email marketing excels. In fact, many marketing options can be challenging to measure, but this is not the case when it comes to tracking your real estate email marketing success.
Thanks to automated technology, it never been easier to track the critical email statistics, the performance of your email lists, and even whether your recipients are opening or clicking through your messages. With this information, you can adjust your campaign strategy to maximize your ROI.
3. Subscriber Personalization.
Personalizing your email marketing messages can have outstanding results. The one-on-one aspect of email makes it the perfect medium for personalizing the recipient experience.
In a recent survey recipients stated that 99 percent of consumers will share personal info in exchange for a more personalized email experience. Other studies support this, one study showed that a personalized subject line can increasing open rates by 41.8%.
Using tools like the eCampaignPro customer segmentation tool allows you to quickly create specific customer segments based on how the recipient interacted with your email which can increase your overall engagement.
4. Reach Customers Anywhere.
Currently two-thirds of all emails are opened or read on mobile phone and tablets. It is obvious, more and more of your recipients are checking their email on the go, so it's essential that you provide an excellent mobile experience to your recipients. By using a template that work great on all devices allows you to increase the impact of your email marketing campaigns.
5. Build Stronger Relationships.
Incorporating real estate email marketing into your marketing plan is one of the best forms of advertising for building strong relationships with your prospects. Many will proclaim “social media is superior.” However that is just not the case and here’s why.
There is a lot of competition for your subscriber’s inboxes today and a new email subscriber is far more valuable to your business than a “Like” on Facebook. It comes down to quality versus quantity. Even though your Facebook page may have lots of Likes and Shares, this really isn’t doing much to build a relationship with your followers. Most of the followers on your social media sites use it to primarily engage with their friends and family not to receive marketing messages from you. Real estate email marketing on the other hand provides a far more intimate and effective experience. By using tools like our segmentation and personalization tools, you can build stronger relationships.
6. Your Email Subscribers Are Ready to Receive Your Offers.
Subscribers to your email list have come to expect emails from you. It is usually the main reason why they signed up for your email list in the first place. When subscribers opt-in to your lists they are essentially telling you that they are interested in your content. That means that it is much easier to engage with them and drive them to take an action like visit a property, virtual tour or check out a new listing.
7. Easily Target Your Audience.
One of the main benefits of real estate email marketing is that it can reach pretty much all of your subscribers. Almost everyone has an email address nowadays but not everyone is on social media. With so many people worldwide using email it opens the door for better marketing opportunities.
Furthermore, email is also the most commonly preferred form of communication for individuals of all ages according to a survey conducted by MarketingSherpa. As many real estate agents know, understanding how your prospects prefer to be reached is beneficial for getting your message to resonate with them.
8. Email Marketing Continues to Stand The Test Of Time.
Quite frankly, no other marketing platform has stood the test of time compared to email marketing. Think about it, email was around even before the Internet was even a thing.
Now some will say that because of email’s age we should favor newer marketing channels like social media. However, it would be a mistake to underestimate the proven effectiveness of email marketing. Think of all the social media platforms that have come and gone. Did someone say “MySpace” What MySpace taught us is that social media users can be fickle and tend to come and go very quickly. Email on the other hand has managed to grow and evolve over time, and there is simply no denying that it is here to stay for a long, long time so why not embrace it and use it to your advantage.
If you are interested in taking test drive to see how email marketing can improve your real estate business give our platform eCampaignPro a try or call one our real estate email marketing experts at 1-888-362-4527 and get a one-on-one FREE consultation to show how to real estate email marketing can work for you.